Satyaki Legal Law Firm Logo Design

My first leap into professional logo designing for a client. The company is an intellectual property and media rights law firm start up. The client wanted something simple yet strong, with elegant typography and shape language of the logo mark.

The logo mark is a chess piece representing the Queen, which first and formost represents the firm being started and run by one woman. The Queen can move in all directions on the chess board making it the most important piece in the set. this represents the reach and ability of the company to be able to reach in all directions in the legal field eventually. The shape is represented in half to maintain the alignment of the words.

The font used is a serif paired with sans serif strap line to create contrast. The typography is chosen to represent elegance, timelessness, seriousness and clarity. We kept in mind the need for the logo mark and the complete logo to be recognizable and distinct form the rest of the law company or legal products and service company logos. Green and gold color scheme gives the design an expensive and regal feel. The gold can be in metallic emboss on print designs and stationery.