BRAND GUIDE: h²o

(view full project here)

h²o is a branding project using the Quadradius Method of design for an alkaline spring water concept brand. I chose an elephant as the company logo because of the animal's positive values. Elephants represent trust and honesty, which is important when deciding what to put in your body. h²o wants to be the safest, most reliable choice for your hydration. The company image is meant to echo a calm, refreshing and enlightened experience.

This project's main challenge was the use The Quadradius Method of design systems, forcing the designer to simplify and create a corporate symbol. The Swiss method is much like building an animal with legos or tangram, using positive and negative space on graph paper.