Brand Identity Concept: Ashworth

Ashworth is a family-owned textile manufacturer in the UK with over 70 years of experience in creating high-quality fabrics and yarn at affordable prices. They supply small to medium-sized brands and they now have the opportunity to start selling smaller amounts to individual fashion designers and hobbyists. This project is a concept for a re-brand that will position them in a more consumer-forward light while maintaining a reputable and trustworthy image.