Eva’s Cultured Candy - Packaging Design

The Eva's Cultured Candy packaging nods to traditional candy boxes in shape and the clear cut out (a botanical shape pulled from the logo filigree) hints at the special treat inside. Because Eva’s is planning to experiment with a variety of flavors, we made one box that would work for all the candies and created bands to feature individual flavor profiles. Each band includes a black and white image with a featured pop color to accentuate the fruit flavor. All the packaging materials are sustainable: the box and band are both recyclable and the bag is a biodegradable way to keep the candy fresh.