Social media campaign for a Housing brand

The most important thing in making a social media campaign is continuity. Color palettes must be consistent, text styles should be consistent, and designs should be optimized to pass as much information as possible.

In this example I made a few weeks back for an online housing agency which should be launching in a few months, I decided to use calm, homely colors to indicate Comfort and Security.

More on the breakdown of color psychology, typography and logo making in future shots.