Apvee is a SaaS startup company based in Italy but providing services worldwide. They focus on collaboration services for the Microsoft 365 platform. They are creating plugins for Microsoft 365 that let you increase your productivity and make the experience more pleasant for everyday use.

The goal

The client wanted to express that the brand offers simple solutions to complex problems. Apvee describes itself as modern, simple, and clean. Our goal was to create a logo that would match this tech company vibe. Also, we had a mission to create an icon representing a connection between two platforms and products.

What have we created?

As usual, we presented three logo versions to the client and explained the ideas behind them. The final logo you are seeing now is what we agreed on and chose for the Apvee brand. It has a techy style and a meaning behind it. At first sight, the icon is a lowercase letter A, but if you look closely, that little piece on the bottom completes the square shape. The idea behind the icon is that Apvee creates solutions that will complement your user experience of Microsoft 365. The colors we choose have a mature, sophisticated, and technological vibe. They perfectly represent what Apvee is and what kind of solutions they create.