Ovello Packaging and Branding Design

Ovello was on a mission to share their exquisite artisan salumi and other Italian specialties by opening up their first salumeria shop in Sonoma, CA. This artisanal European boutique required branding and salami packaging design that aligned with the authenticity of their elevated, one-of-a-kind products.

In the development of this packaging I created 6 distinct yet complimentary Italian-inspired patterns in colors and styles that identified each unique flavor while fitting together as a family. Combined with a modern hand-lettered logo and clean, classic typographic labels, the resulting packaging is a fitting visual celebration of Ovello’s artisanal delights. 

Design: Audrey Green

Creative Direction: Design Womb; Nicole LaFave