Guju Packaging and Brand Identity Design

With the goal of making Indian cooking more accessible to everyone, Guju set out to introduce their deliciously authentic sauces to the market. With delicious quality, versatility, and ease at the forefront, this modern sauce brand sought minimal design that would also communicate the personality and richness of their brand. 

To meet this challenge, I hand-lettered a saucy and elegant logo and developed a vibrant, mouthwatering color palette to identify each of 3 flavors. Combined in a bold, functional packaging layout, these visual features fittingly highlight Guju products as full of flavor and simple to use. 

Design: Audrey Green

Creative Direction: Design Womb; Nicole LaFave

Brand Messaging and Copy: Design Womb; Zach Golden