Splendid Spoon Packaging Re-Design

I had the task of updating Splendid Spoon’s existing grain, noodle, and soup bowl packaging designs to better align with their customers’ expectations for high quality and delicious meals. Wanting to reflect their mission to make plant-based eating easier, Splendid Spoon sought a change that would facilitate an easier, more joyful experience for their subscribers while retaining core visual elements of their brand identity. With clean typesetting, custom ingredient-focused illustrations, and an expanded vibrant color palette, their packaging received a makeover that took it from generic and illegible to joyful and easy. Discover Splendid Spoon’s crave-able, veggie packed meals: splendidspoon.com

Design: Audrey Green

Creative Direction: Design Womb; Nicole LaFave