Logo | Moss

A logo for a brand of eco-friendly clothing and equipment for hiking. All clothes are being manufactured from recycled plastic. That’s the way for the company to minimize the harm to nature ♻️

It was important to reflect the focus on environmental friendliness in the logo, so we deliberately depicted the graphic part casually, which refers to the nature where nothing is perfect 🌳

Moss recently released their app, where you can not only place an order but also get useful tips on hiking and celebrate your achievements 📲

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Branding by Alena Ovcharenko

Motion by Roman Logunov