Halframe Branding

'Halframe' is an open is a vibrant community of creatives, sharing copyright images, free and paid content. This platform enables photographers to upload high resolution images shot by them and the same can be sold via this platform. All content is released under the ‘Halframe’ License, which makes them safe to use without asking for permission or giving credit to the artist - even for commercial purposes. It has been designed to provide designers, developers, bloggers, and entrepreneurs with access to beautiful stock photography. You can use our pictures for just about anything — your website, blog or online store, school projects, Instagram ads, desktop backgrounds, client work and more.

Challenge

The name of the brand being 'Halframe' itself was the challenge. 'Halframe' refers to a frame's half and to bring out the same in an abstract shape while combining with photography aspects indeed was challenging. The fact that the platform being a community for uploading and sharing photographs, to be connected to the brand name, and yet to follow a minimalism approach without complicating it all, was a core factor that had to be considered while developing the logo for “Halframe’.

Solution

The solution as you can see was a minimal, neat final logo icon containing three elements; brand letter 'H', 'Camera' symbol depicting photography and a half portion of a Frame. By presenting the elements in a very abstract manner, it gives space to the wider public browsing the website and content, to appreciate the subtleness with which the logo has been curated on a professional platform.