Vagabond Brewing Co.

The goal of Vagabond Brewing Co. is to give those who seek adventure a fresh beverage no matter where the journey takes them. It's for anyone that seeks the thrill of the unknown, the undiscovered, the different. It's for those who aren't afraid of the unconventional, the uncomfortable, the new. Groovy Club Studio took it upon them to build Vagabond Brew Co.'s brand. This included everything from voice and tone to all the visual identity systems and labels and packaging. One could say Vagabond embodies an "On the Road" Jack Kerouac energy but with a modern twist on styling. Something crucial for Vagabond's brand was to carry that spirit of adventure. The design choices lead to a sense of familiarity that can only be achieved when embarking on a new trek. 

When tackling the information about each beer, we looked to the back label to provide everything that beer enthusiasts want to know. The method for displaying the information should remain the same while the visuals should represent their respective beer. Just like with the main label, the back label feels distinct to each beer but the same when it comes to the information.