Fort Findlay Rebrand

Started in the 1980s, Fort Findlay is a beloved business in Findlay, Ohio. The brand offers hand-made donuts and an array of in-house roasted coffee sourced from farmers worldwide, including Café Femenino Coffee and other Fair Trade Certified coffee.

This rebrand aims to capture Fort Findlay's comforting, vintage vibe with fresh, uniform packaging and branding. The redesigned coffee bags and donut boxes are simplistic, allowing important information to be the focal point. In addition, Fort Findlay aims to celebrate the cultures where each coffee type is sourced. Therefore, the sides of bags are adorned with the respective national flower of the coffee's origin.

Summer 2021