BSA Scout Shop Brand Style Guidelines
The last quarter was spent pulling together a comprehensive Style Guide that includes all of the elements iconic to Scout Shop (both online and in-store). The style guide for the Supply Group includes everything from the colors, to the fonts and repeating graphic elements, along with when and where to use them. The style guide also shows examples of in-store signage, campaign assets, and details BSA’s guiding principles for social media and is used by any teams doing any internal or external marketing or communications regarding Scout Shops.
adventure
boy scouts
brand
branding
color
design
graphic design
guide
identity
illustration
logo
map
minimal
outdoors
scouts
style guide
topography
ui
ux
web
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Posted on
Dec 1, 2022
More by Monica Herman View profile
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