Brief

Re-brand of Old School Cordial business for Lisa, who makes and sells homemade natural cordial at markets. She wants to stand out, sell more product online and attract new customers. Needs printed labels, logo re-design, homepage design & recipe book.

Constraints

Would like to have a hand-made/illustrated feel and overall fun aesthetic that caters to all demographics.

Exploring hand lettered typefaces. Refinement & final design.

Character sketches and outlines. Hand coloured using alcohol markers.

Final colour correction and edits made in photoshop.

Front and back label designs to be printed in full colour on coated paper adhesive labels.

Homepage design mockup and recipe book mockup.