Atomic Brand System

I was previously responsible for creating & managing a multi-brand system that was shared across 15+ independent automotive brands. The Atomic System framework was utilized in order to construct a network-like web system.

Our network of brand systems were constructed off of our base Brand Systems (pictured here), which gave my team the ability easily resurface the frontend of our template components per brand. The Brand Systems define the look of all UI elements, fonts and colours, components and molecules that are used for a specific Automotive Brand. These Brand Systems are designed with the specific requirements and branding of said automotive brand, and adopted as needed to align with their restrictions.