Safe Hello

Commissioned by our good friends at Lumentum Creative, we were tasked with developing the visual identity for Safe Hello.

The primary goal was to create a concept based on the product’s core offerings: safety, connection, and digital handshake.

With this in mind, we blended multiple concepts into one powerful logo. The logo uses one continuous line to represent the connection. Two devices interconnect, showing a handshake. And the letter S is incorporated in the center of the mark representing the brand name.