Mini Mates - Character Development and Brand Identity

THE CLIENT

Lofter Design based in Shenzhen, China.

THE PROJECT

This is the type of project that gets 'Mark Murphy Creative' salivating. The brief required a group of adorable animal characters with a touch of quirkiness and edginess. The project also involved brand creation and my creative process resulted in the Mini Mates. The Mini Mates was a lifestyle brand targeting 8 to 24 year-olds. 

That was perfect for me with my years of experience in fashion, merchandising, and product sourcing.

You can view more of the Mini Mates project here: https://markmurphycreative.com/portfolio/mini-mate-by-lofter