Landing Page Development

Project Overview

Niddistribution is a startup in Hollywood planning to launch a blockchain-based Nid token to make it possible for worldwide users to invest in the film industry. 

Project Goal

The primary goal of the project is to create an environment for combining B2B and B2C, represented by the film industry, the film distribution industry, and Internet users, as well as the opportunity for project users to earn money on films released in cinemas, online cinemas, VoD, TV, airlines, etc.

Role

Research, Wireframe, Prototype, User Flow, UI/UX, Fullstack Web Development

Project link: www.niddistribution.com

September, 2017

Tools

Photoshop, Illustrator, Figma, OpenCart, HTML, CSS, PHP, JavaScript

Landing Page

Despite the apparent simplicity of the project, the landing page is built with an online store at its core and has a rather complex technical structure.

I developed a unique system for assigning a crypto wallet when a new user signs up. In addition, I made adjustments to the standard registration module to support different user roles.

Usability

It was crucial to develop a straightforward and clean user flow.

I ran a series of unmoderated usability tests to see 

possible pain points. Studying the results allowed us to simplify the user experience while interacting with the project.

Accessibility

The user interface has a contrast ratio of 11.85:1 and complies with WCAG Level AAA which requires a contrast ratio of at least 7:1 for regular text.

Keeping accessibility in mind, together with the stakeholders, we decided to make the project multi-lingual; however, the content for other languages ​​was delayed until the second phase.

Thank you for reading :)

If you liked my project and would like to cooperate, feel free to contact me.

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