About The Project

The customer (GoodHabit) wanted a set of three illustrations that would go well for their three range of nuts/seeds/dry fruits products.

Therefore, I came up with the idea of creating one scenery that would depict the sunrise, sunset, and night: three times of the day for their three different products.

Sunrise

Sunset

Night

My Work Process

As always, my process is divided into four parts:

1. The communication part: I discuss with the customer more about the brief and details about their branding and identity, and I do a lot of research.

2. The written description of what I am going to create. I send the customer the description for review.

3. The Sketch: I send it for review after it's done.

4. The coloring: this is where the magic happens

The Sketch

Testing

I always test the visuals by putting them in the context of their use.

Usually, I do illustrations for SaaS companies and UI, so I always try them on the website. Since this is package design work, I had to consider several factors such as leaving a transparent window for the product to be seen, folding, and leaving room for margins.

The process was not much different from my usual illustration methods, and I learned so much more about creating visuals for printing and packaging design. I am a self-taught illustrator, so I am used to learning and adapting to new mediums.

The Final Result

About the Client and the Brief

The Client: https://www.finnut.fi/good-habit

A company in Finland selling a range of packaged nuts & dried fruits.

The Goal: trying to find the gap between the current competitors by focusing more on the active lifestyle and health benefits that one can gain from eating their goods. Through the new packaging and visuals they wanted to achieve ones desire to be more fit and more healthy.