UX/UI Design

Every person this app catered to had their own personality and aspirations. To represent these subjective mindsets of millions of people through one design was a challenge. We had to tackle this by giving the users the power to personalise. Personalization was the way to bring higher engagement, at every moment because the user is now independent and can only see the people, and content they choose.

The vibrant colour palette was specifically selected to invoke positive emotions, and build trust amongst every type of person.

Fostering trust in the world of online dating

Through our research, we noticed that Gen Z was trying to find something authentic in the virtual world that was full of facades. To make them trust Among, we added features that gave a closer look into the person's lifestyle, which also boosted their credibility.

Designing a compatibility-first platform

To be able to distinguish Among from its competition, we were certain that this app had to do away with meaningless matches and connect with people on a deeper level. Keeping users and their behaviour at our core, we designed a platform that filtered compatible matches based on the users’ preferences.

Making conversations engaging

A lot of individuals struggled with finding ‘the right move’ to start conversations or to keep them going. It becomes important to prompt them to interact so things move forward, faster. The inculcation of GIFs, live stickers, emojis, and voice call features made it easier for them to build conversations and encouraged them to make the first move.

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