Padrino's new logo proposal

- Check the full case study at: https://www.unpolo.com/padrino-case-study

As users and ambassadors for Padrino (ruby framework), we set on a mission to create a new logo that would match the outstanding quality of this exciting and versatile framework.

In the conceptualisation and execution of the Padrino logo this driving force has primarily been "elegance”. Allusion to this concept is made in the definition found in the same Padrino website. Likewise, such reference to the Godfather (Padrino in italian and spanish), should also be clear, evoking and with a focus on the positive values that have cemented him as one of the most iconic fictional characters of the 20th century.

Parting from that origin, there’s two other main factors that have shaped the style and form of this logo. Firstly, you will appreciate the styling features of Art Deco, in allusion to the younger years of Vito Corleone (1920-1940). And secondly, we’ve incorporated a small hint to the Ruby language within the contour :)