Logo Design for Jet

Logo Concept for a superfood company that uses organic ingredients sourced from local farmers to make healthy foods at affordable prices.

The client envisioned a simple but impactful combination mark focused on unique typography.

I decided on a minimal abstract depiction of a bird, inspired by Native American culture. The hand-drawn type is designed to give off a playful, friendly vibe.

To communicate that the brand is all about sustainable practices, I decided on green as it conveys a sense of well-being and health.