Logo Design for Don Tijeras

Logo Concept for a disruptive barbershop located in an

old mobile trailer, but fully modernized on the interior.

The client envisioned a design that bonds the nostalgic and the

contemporary, and appeals to both younger and older men who value professional grooming and are happy to pay extra for premium care.

I came up with a monogram as they’re generally associated with wealth

and personalization, so they appeal to high-end customers.

To give the traditional lettermark a modern feel, I kept it clean and

minimal and accompanied it with a bold semi-serif font.