ViViFiCAR Graphic Identity

ViViFiCAR is an immersive and transdisciplinary project that articulates photography, new media, and architecture to promote encounters between the Douro, national and Norwegian artists with local communities based on participatory strategies for the creation and exhibition of community-specific works of art. The idea to be explored is based on the principle of population fixation and the exploration of movement as a catalyst for processes of stimulation of territories.

The idea of movement/travel is synthesized in the logo from the representation of the point of the i.

The communication materials produced are supported by a grammar that supports the idea of the vivification of the Douro territories. Dynamic compositions are based on established principles. Color, representation of particle dispersion, and typographic assumptions.