Bottle Rocket Media

Bottlerocketmedia.net is the primary means of connecting with new clients, conveying services, and presenting a portfolio of work for Chicago-based video production company, Bottle Rocket Media. BRM specializes in video production, motion graphics, and virtual event production. They want to communicate their expanding selection of services and increase inbound customer conversion.

Firstly, we created a new sitemap that reflected the needs of customers and prepared for a targeted ad push. We expanded their brand identity by creating a cohesive digital design system. The site was designed with a mobile-first approach because we found 85% of web traffic was coming from mobile. Changes were released in phases, informed by the new Google Web Core Vitals, web traffic exponentially increased by introducing change in measurable increments and then analyzed the results.

Project Type

Responsive Web Design

Role

Design lead

Tools

Figma, WordPress, Sharpspring, Smartsheets, Notion, Slack

Skills

Prototype →

📍Sitemap

To help users find the content they need to see and quickly direct them to start an inquiry, the sitemap was simplified, reorganized, and label verbiage was switched to a more universal language. Pages that were only accessible through the footer and their parent pages were added to the navigation hierarchy.

Design System

We expanded their brand identity by creating a cohesive digital design system. Inspired by their existing brand guidelines - bold typeface choices, a limited color palette, and a signature hand-drawn logo - I created a grid system, spacing guidelines, expanded color palette to suit web components, web type hierarchy, elevations, shadows, glows, and a shape treatment pulled from the hand-drawn nature of the logo.