b-ZONE. Coffee shop style and mood
b-ZONE. Coffee shop style and mood
Concept
Styling elements and copyright are based on the idea of strong power of coffee.
Bison character was used as a symbol of strength and power. Gradient effect added to the image of the character makes this symbol friendly and welcoming.
Naming
I have transformed Bison to B-Zone (acronym for Be Zone) indicating the idea of coffee shop being the place where one can change his mood for the better day, get the power and inspiration, “recharge” and be your own self.
Merchandise
All branding products reflect the idea of B-Zone mood through copyright and corporate elements.
Additional elements of the identity form distinctive features of the brand.