Branding for Ravioli Business

Logo system/brand identity for Ooomami a food truck which specialises in fried ravioli, a dish wish is more common in Italy but much less heard of in the UK where they are now trading.

These elements are part of a wider logo system. The client originally wanted to use a classic script, I sketched up some ideas which were based on scripts but with a more modern style so the logo didn't feel quickly outdated dated. The illustration elements are came after a lot of experimentation based on the fun loving owners of the brand, the process of making pasta and the idea of serving food. More from this project to come soon.