LVMH Prize 2022 | Website Desktop

Each year, the LVMH Prize supports young talent driven by a passion for creativity, enabling the emergence of a new generation of fashion designers. In the midst of a post pandemic reality and with the excitement of meeting again in Paris, we needed to make sure that the community would feel more involved and connected than ever before.

B-Reel worked with the LVMH Prize to launch a web and content experience that focused on functioning as a digital showroom. A voting functionality allowed the audience to support their favorite designer, helping them move on to the finals. This year, we saw a 400% increase in the volume of votes in relation to last year’s edition.

Project done with: Christian Lowell, Miriam Martin Price & Leonid Pyagay