MLAgro is a company that sells fuel and lubricants for the agricultural sector. Its objective is to support the growth of the field by offering top-quality raw materials provided by PUMA ENERGY.

Brand design

With the need to found the company and create a visible face for the target audience, a brand design was developed based on the company's communication needs.

We can see that in the logo, the rising sun and the field are represented with circular elements, together forming the silhouette of a drop that connotes fuel (the raw material offered by the company).

The colors were defined based on the representation of the sun and the field, enhancing the need to convey the concepts of "nature, flexibility, modernity, updating, future, growth".

Together, brand applications were made with the "PUMA ENERGY" logo, to be used in different necessary contexts.

Isologotype - Vertical application

Isologotype - Vertical application + Puma

Isologotype - Horizontal application

Isologotype - Horizontal application + Puma

Web design

The web design was based on a simple and intuitive user experience. It is important to consider that the people who navigate it are from rural areas, they usually do not have a good internet connection, and navigation has to be as simple as possible.

To establish a relationship of trust with the user, it was sought to provide important information about the plant, such as the amount of storage capacity in cubic meters, the transportation available from the company, and the types of products offered (along with a detailed description). It was also decided to specify the area of coverage and payment methods in a minimalist and intuitive way.

Regarding colors and shapes, all those referring to the brand (documented in the brand manual) were used as a basis. Different elements that connote agriculture were used in the interface.

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