Campground Branding

Stoked for this one! Worked with a new friend to build out a branding for a film production company inspired by the outdoors. Stories are integral to our lives. Growing up in the woods, I can remember so many summer and fall nights spent at the campground, telling stories...some things never change.

"Always start on paper."

Never not carrying around a field notes book. I feel like I can get a lot of ideas out in a pretty quick amount of time this way and it helps me also warm up for the steps that follow.

When a brand calls for a bit of handdrawn touch I like to take my sketches a step further in Procreate on the iPad. Some of these pieces will make it to the end but I am still in an exploration phase at this point.

Below are some additional elements and layouts that made it into the final package.