Glean Coffee Branding

So excited to introduce the fresh new name and visual branding for Glean Coffee Roasters in Pocatello, Idaho!

The name “Glean” came from the idea of “gathering leftover grain after a harvest”—as a way to illustrate how they give back a percentage of all their proceeds for good. This concept is represented visually with a plant blossoming into a flowery burst of light, paired with a dallop-y, vintage typeface and color scheme.

I also had the pleasure of creating package designs and decals for their whole bean coffee.