Psychotherapist Landing Page Website

This landing page reflects one of the most profitable projects I've built during COVID-19.

Analúcia Arruda is a psychotherapist based in Brazil. She lost a lot of patients when physical sessions became no longer allowed during the lockdown period.

As a Product Designer and Frontend Developer, I immediately saw a great opportunity when she came to me asking for help. The ball was in my court.

People locked in their homes and the missing psychotherapy services would increase the number of people with mental issues. This scenario became real faster than I could imagine.

When Brazilian's regional council of psychotherapy decided to allow online therapy, this became a slam dunk. ✨

With some research, I've built this unique landing page and quickly promoted it on Google Ads for terms related to "online therapy".

Within a few weeks and with the help of Google Analytics and Google Optimize, I collected a lot of data to optimize the user interface and target audience.

The result of the investment was highly profitable, like 400%! 🤑

During 18 months, she achieved:

• 78 new patients from Google Ads

• ~ $ 122.000 in profit

And invested:

• ~ $ 14.000 in paid links

• ~ $ 17.000 in my services

TOTAL $31.000 ( $1.700/month)

Of course, I could repeat the same process with other psychotherapists, building unique user interfaces and experiences for each. (the base marketing strategy was similar)