Label & Packaging: Hajara Candles
Earlier this year I worked with Hajara on ornamental label illustrations
for the collection’s six scents:
Agadir Meknes Azrou Taza Fes & Valley of Roses
The corresponding designs abstractly showcase different aspects of the region - architecture, tile-work, henna art, and ceramics – through intricate, handcrafted geometric patterns.
Now we got around to finalizing the minimalistic product packaging as well!
The client envisioned it to be simple and sophisticated – something that speaks to the brand’s target audience – businesswomen, but also colorful and fun.
It was a pleasure working with Hajar both times around!
When the client has a clear vision of what they do and do not want,
the entire process runs smoothly and results in awesome designs!
Tell me your favorite – pink, purple, yellow, brown, blue, or green –
and I’ll share something this project taught me about Moroccan culture!