Karakia

Karakia © - A Manuka Honey Brand Identity

Manuka honey is a special type of honey that originates from certain parts of New Zealand. It is known for powerful antibacterial, antiviral, anti-inflammatory and antioxidant properties. The company name "Karakia" is from the Maori word for prayers/spells/incantations. For this brand, I chose to utilize a simple, yet elegant K-monogram with multiple loops to represent the flight path of a bee.

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