Inhouse campaign: Mi Casa (My home)

Both Uniandinos affiliates and workers had in their minds that the place where they went to work or recreate was just an "iconic" structure, but they did not consider it their own. The main objective of this campaign was to make this place their own as if it were their home. From there the campaign "Nuestra Casa" was born and a year later it was relaunched with this campaign with a new logo and graphics.

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Tanto los afiliados de Uniandinos, como los trabajadores, tenian en su mente que el lugar donde iban a trabajar o recrearse, era solo una estructura "icónica", pero no la consideraban propia. El objetivo principal de esta campaña fue hacer propio este lugar, tanto como si fuera su casa. De ahí nace la campaña "Nuestra Casa" y un año después se relanza con esta campaña con un nuevo logo y gráfica.

The Mi Casa campaign is focused on the workers, with the idea that if we have workers in love with "Su Casa", they will surely encourage the affiliates that are arriving, increasing as a result, the visits and the consumption of the Casa's services.

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La campaña de Mi Casa, se centra en los trabajadores, con la idea de que si tenemos trabajadores enamorados de "Su Casa", seguramente enomararán a los afiliados que van llegando, aumentando como resultado, las visitas y el consumo de los servicios de la Casa.