Farm Shop Brand Identity

This is a collaborative project worked on with Fried Cactus Studio as Art Director and Prim Hirst who worked on the Illustration. As the Graphic Designer my role was to use Prims illustrations as the starting point for the brand identity which needed to include a logo system, typography lock-ups, patterns, social media posts, icons and an idea of how the assets can be used on a website. It was important that all this work told the story of their business and how much they care about organic and biodynamic produce.