MS READATHON

Award-winning creative direction and rollout for the all new MS Readathon.

In 2019, myself and handful of fundraising strategists were given the task to bring the MS Readathon back from the brink of failure.

Through gamification, incentive-driven dashboards and personalised avatars, $1.25million was raised for the MS Society. We won the 2020 FIA awards for ‘Best Fundraising Event’, and ‘Best Fundraising Campaign in Australia’.

• Creative Direction

• Rebrand and rollout

• Digital design assets

• Print design assets

• Illustration

• Web and dashboard