WWF KOALA CAMPAIGN

I needed to create a campaign that would cut through the influx of koala appeals during the 2019 bushfires and grab the attention of nature lovers across Australia.

This campaign was ultimately built around the shocking statistic that koalas are going to be extinct in Qld and NSW by 2050.

As of 2022, this campaign has reached it's ultimate goal: koalas have now received "endangered" status, opening them up to sanctuary and protective programs across Australia.

This campaign broke all records and has become WWF-Australia’s most successful appeal in the history of their fundraising work.

• Creative Direction

• Print Design

• Direct Mail