UX-Focused Charity Website – BreakEven Landing Page

Designing a charity website for an organisation like BreakEven required clarity, calm, and a deep understanding of the audience’s emotions and states of mind - guided by detailed persona mapping.

The landing page had to support two core user groups: individuals affected by problem gambling and their families.

The experience needed to be reassuring, clear, and immediately actionable without pressure.

Key design decisions:

🔹 Direct, question-led copy that speaks empathetically to users

🔹 Simple, high-impact CTAs—making it easy to call or email without confusion

🔹 Mobile-first layout ensuring full accessibility for users reaching out on personal devices

🔹 A content hierarchy that prioritises support and trust

The goal was to design a space that felt safe, focused, and structured—helping users take the first step toward recovery.

Please reach out with any comments ❤️

✉️ Do you have an idea to elevate yourself or your business online?

Please reach out to see if I can help 🔥