Update: Design Sprint, Brand Story, and Branding

Reimagining the future of work ⏭️

Update is a powerful tool that captures the most important parts of virtual meetings and hands it over to you once done. Pretty cool, right? 😎

Update needed help in narrowing its features down to an MVP. So they tapped Purple Bunny to help them deliver on this. This challenge was perfect for a Design Sprint.

⭐ At the end of the Design Sprint, Update was able to focus on a unique and singular value proposition, and narrow the scope of their MVP, enough to provide immediate value to their future customers. They also got a clear, user-centric vision of how to move Update forward, backed by 2 rounds of user testing.

Most importantly, Update walked away with a truthful and exciting brand identity that would set them up on a path toward growth. 🚀

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