PredictHQ website
PredictHQ, the demand intelligence company, empowers global organisations to anticipate their demand anomalies. PredictHQ's systems aggregate events from hundreds of sources and verifies, enriches, and ranks them by predicted impact so companies can proactively discover catalysts that will impact demand.
I’ve worked with PredictHQ since their inception to design their web apps and marketing website. After 5 years of growth, success, and funding, they were ready to upgrade their branding and digital assets to better communicate the value of their demand intelligence API products.
I guided the PredictHQ team through a series of content design and info architecture workshops that allowed us to rearticulate the story needed to communicate to a diverse range of customers with unique use cases across many global industries.
The abstract concepts of PredictHQ’s data pipeline and product features required extensive data visualisation as well as custom illustrations and icons. I helped connect and direct specialist icon and illustration artists and defined the brief for conceptualisation and styling to ensure all the digital assets followed a singular vision and worked hard to aid understanding of PredictHQ’s data story.
The result is an award-winning responsive website that unlocks the power of PredictHQ’s demand intelligence for non-technical users with clever storytelling through animation and datavis. It was a fantastic collaborative effort from a passionate team who I was honoured to help direct through the creative process.
Illustration & Animation
Latham Arnott
Development
PredictHQ
Post-project
$34M raised
Awards
Best Awards Bronze
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