Logo Design for Primeval Brewing
Logo concept for a craft brewery making continental European ales and lagers in Central Indiana.
The client envisioned a masculine logo that plays on the brand’s name and incorporates primeval creatures, as the beer is to be shared in an open communal style taproom reminiscent of a beer hall.
I came up with a youthful mascot logo that features a T-rex holding a wooden beer barrel as a mug.
As the design is vintage in style, to freshen it up, I decided to accompany the illustration with simple sans serif typography and a yellow/dark neutrals color palette.
barrel
beer
branding
brewery
cartoon
character
creative
designer
illustrator
logo
mascot
primeval
red
retro
texture
t rex
vector
vintage
yellow
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Posted on
Jun 29, 2022
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