Skincare Packaging Labels
Packaging Labels for Authentic Ego. Their brand values are rooted in science
and self-empowerment. Their brand look & feel is minimal, with a touch of fun.
We chose neutral, tan, and skin tone colors mixed with clean, simple, yet modern typography. To elevate and enhance the overall identity we created a set of abstract, dynamic lines inspired by geometry and science.
The logo represents the AE’s 4-pronged approach to skincare for treating + preventing acne. The 4 dots gradually diminish, similar to how acne spots heal themselves and eventually disappear.