Bleeding Rose Pen & Ink Drawing

At Hoot Design Studio, label designs start with a creative idea that is first sketched out on paper in pencil. Then, the artwork is illustrated in pen and ink using a series of pen techniques including stippling -  yes, all ink dots! Dotwork illustrating is a unique method of shading. 

Once the illustration is completed by hand, the artwork is digitized and scanned into the computer. Next I explore color adding layers in Photoshop underneath the ink. In this label design, I added the bright red to the dripping blood. This romantic yet sultry design evokes passion with a custom wine label. Taste the delicious red  wine inside and be drawn in by the lure of the wine packaging itself.