Poster Design

Poster design for Thomas Edwards — a family-owned business that makes and designs wooden furniture in Auckland, New Zealand. The studio has been offering furniture to order since 1969.

The brand identity included posters design that are aimed to help brand get promoted and attract a new target audience of a younger generation. Hazy shades of the brown and off-white colors were selected to focus on the company's long presence on the market and its experience; while the type was set in a contemporary manner to demonstrate the studio's innovative mission. Such an approach shows the company in two different perspectives, highlighting its wisdom and modernity.

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See the whole project on Behance

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