Smekalka
А client came to us with the idea to launch an entirely new brand identity for a company that sells natural, ready-to-cook foods online. Our goal was to figure out the company’s positioning, name, and visual identity.
The company name needed to be memorable, look good on paper, and have a nice ring to it. It needed to reflect the company’s positioning and be easy to transliterate. Above all, we wanted the name to represent a story that people could relate to and fall in love with.
We turned to the Russian national character, specifically our ability to find a way out of life's most difficult situations. And there’s one, untranslatable word that represents just that: “Smekalka”. Loosely translated as “resourcefulness”.
3d
animation
brand
branding
design
food
graphic design
identity
logo
logo design
logotype
motion graphics
name
naming
nimax
View all tags
Posted on
May 24, 2022
More by Nimax View profile
Like