Toyota New Vision - Web Case on Awwwards
First and foremost, Outcrowd was nominated on Awwwards!
Our whole team will highly appreciate your votes ❤️
Also, we want to share our experience with you. If you want to learn more about all the effort that went into the beautiful videos that we habitually watch, check it out on our blog.
The Toyota case includes the concept and its realization: 3D modeling, animation, and a promo video for the Toyota Land Cruiser 200.
Our goal was to do more than a new promo video that showcases the automobile. We sought to convey the power, beauty, comfort, and reliability of the brand itself. We wanted the viewer to enjoy Toyota’s feeling of empowerment and confidence. To show the joy of owning this car, to arouse anticipation of new roads ahead. To let the viewer touch the future.
Concept animation
This is the combination of sketches and music that helps to briefly visualize the future result. The sound editing was quite challenging. When it comes to creating emotional highlights, it’s essential to make sure that the visuals and sounds are in perfect sync.
The highlights were devised back at the concept stage. The first meeting of the automobile had to be intriguing. The viewer was not supposed to see everything at once. We decided to accomplish it through the use of a lighting effect. The light dynamically touches the darkened car, as if caressing it with an invisible hand. At this point the viewer feels the shape of the car, glimpsing its silhouette.
To create the environment, we made a model of the desert and mountains, as well as the garage interior and exterior. Daylighting makes the composition vivid and crisp.
Check out more about process and challenges we faced in creating.
Vote for Toyota Web Case on Awwwards!
Thank you from the whole Outcrowd team❤️