Royal Gorge Route Railroad
Our first step was designing a brand new website and injecting a focused brand voice into their messaging. By telling the history of the Royal Gorge Route Railroad and showcasing the beauty of the route, we gave new personality to their page that invited listeners to participate in the story. We also solved their ticketing issue by integrating a 3rd party called React.js, allowing us to place “book now” buttons without losing traffic.
The results now speak for themselves. In 2020 alone, Royal Gorge’s website and system sold 23,692 tickets for same day reservations, while 9,068 total tickets were sold at the counter.
Even while COVID-19 was running rampant, this new brand identity allowed Royal Gorge to drastically increase their tourism revenue while creating a safe environment for travelers to work out their wanderlust.