Building Classy Animal’s Business Model
Due to the impact of COVID-19, many people were out of jobs. Because of this, the founders wanted to create a brand that would help support those in need during the pandemic. The issue then was to determine what could be done and how.
FMK was brought along to help implement the brand concept and business model for this project. We partnered with Anthony Bradley from Good Night Studio to illustrate our animal mascots, and came up with an apparel brand whose profits could go toward supporting those in need.
We were able to create a business model for Classy Animal that allowed people to affiliate themselves with the brand. From there, 100% of the profits would go towards people out of work or to a charity they support.